Is It Wise To Buy Backlinks?

There is a lot of debate online about the pro’s and con’s of buying backlinks rather than waiting from them to grow 100% organically.

Technically, if you employ an SEO consultant to build links for you, you are thereby paying for backlinks…… Which Google doesn’t like.

There is however, a massive difference between paying for a backlink on a page that clearly advertises the fact that it sells links and being included on a page where there is no such advertising.

There is no way for Google to determine whether you received a link through pure merit of because you paid for it. This makes it difficult for the search engine to penalise you for having a link on sites like these.

In practical terms, there are millions of sites that publish links in exchange for payment, but very little evidence on the front facing website that that is the case.

Google Compliance

To remain fully compliant with Google best practice, any paid adverts (or links) should carry the rel=”nofollow” attribute so that they don’t contribute to your SERPs, but in many instances this doesn’t happen and there are millions of instances online where sites are not being penalised by Google for having dofollow advertisement links pointing to the pages of their sites.

Buying Back-links

If you are going to buy backlinks to improve your search engine rankings, then you need to be very careful about where you obtain them.

Google is constantly on the lookout for sellers and buyers of links designed to manipulate their rankings, and by buying a link, you are very often joining into a link network of sorts which can be a dangerous game to play.

The answer, instead of buying backlinks is to seek expert opinion to guide your link building program (Deeho Ltd are a great starting point) so that your links are of suitable quality to help your rankings.